01.08.2008

Mobile phone technology bid to save lives

The Scottish Government is poised to use the latest mobile phone technology in a pioneering road safety initiative announced in Scotland. For the first time, road safety messages are to be sent directly to the mobile phones of thousands of young people at cinemas throughout the country. The technology works by beaming a film clip on to the person's phone as they arrive in cinema foyers.

The footage is of a motorist who crashes after he is distracted by a text message on his phone. The mobile phone screen of the person viewing the clip then appears to crack, and the words: "One distraction is all it takes" are displayed. The Scottish Government initiative will run conjunction with a new cinema advert by Road Safety Scotland.

Transport minister Stuart Stevenson said: "Too many people are still dying on Scotland's roads and sadly, young drivers continue to be over-represented in these deaths.

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